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MobiNexus
User-Centric Lab

Call to Action

Shape the Future of Everyday Mobility

Your daily travel experience matters! What does it mean:

Start the Empathy Map


Why Empathy Map?

The Challenge We’re Tackling


Your Contribution:

Your answers will be used in local Design Thinking workshops in each participating country, where concrete mobility concepts will be created.

How This Tool Works: The Empathy Map

We use a Design Thinking tool called an Empathy Map. It helps designers step into users’ shoes by capturing:

  • experiences,
  • emotions,
  • observations,
  • frustrations,
  • and desires.
You will be asked to fill in 6 short text fields. There are no right or wrong answers — honesty and concreteness matter most.

Think about:

  • a specific mobility solution you use or have used (public transport, shared mobility, private car, micromobility, etc.)
  • a real situation (daily commute, weekend travel, city trips, rural mobility…)

How to Fill in the Empathy Map:


1. Say & Do

What do you say and what do you do when using current mobility solutions? Examples:

  • Things you complain about or praise
  • Habits you’ve developed
  • Workarounds you use

Tip: Think about your actual words or actions.

2. See

What do you see around you when using mobility solutions? Examples:

  • Infrastructure, vehicles, apps, people
  • Traffic, signage, cleanliness, accessibility
  • What catches your attention — positively or negatively

Tip: Describe the environment as if someone else were there.



3 Hear

What do you hear during your mobility experience? Examples:

  • Announcements, drivers, other users
  • Information (or lack of it)
  • Noise, silence, confusion

Tip: Think about both useful and annoying sounds or messages.

4 Think & Feel

What goes through your mind — and how do you feel? Examples:

  • Stress, comfort, frustration, confidence, safety
  • Worries or expectations
  • Emotional reactions before, during, or after the journey

Tip: Feelings are as important as facts.


5 Pains

What are the most unpleasant parts of your mobility experience? Examples:

  • Time loss, cost, uncertainty, complexity
  • Accessibility issues
  • Safety, comfort, or reliability problems

Tip: What makes you think “this shouldn’t be this hard”?

6 Gains

What would improve your experience or make you happy? Examples:

  • Features, services, or changes you wish existed
  • Things that would save time, reduce stress, or increase comfort
  • What an ideal mobility solution would give you

Tip: Be aspirational — imagine better solutions.