Entrepreneurship
Academy
How can you better understand real user needs, generate stronger ideas and develop products, services and solutions that truly create value? Join our webinar on Design Thinking and learn more about this practical, user-centred approach to solving business, research and social challenges.
This online lecture will introduce participants to the essential principles, steps and tools of the design thinking approach – a method for solving complex challenges and developing innovative solutions. Design thinking is widely used by companies, start-ups, educational and research institutions, and innovation support organisations to approach problems from the perspective of users and their real needs. It supports faster idea development, early testing of assumptions and more effective creation of new or improved products, services and solutions.
During the webinar, participants will gain essential insights into how design thinking can be applied in innovation and development processes. The session will introduce key concepts such as empathy with users, problem definition, idea generation, prototyping and testing.
Participants will learn how design thinking can help them:
In a dynamic and unpredictable environment, successful solutions are rarely created by focusing only on technology, internal assumptions or business goals. They emerge from a deeper understanding of people, their needs, behaviours and problems. This webinar will provide a clear and accessible introduction to design thinking and show how its mindset and tools can be used to move from a problem to a meaningful, testable solution.
Mario Vukelić is a graduate engineer in logistics and management and a projects manager and business advisor at Step Ri science and technology park of the University of Rijeka. While working on projects supporting entrepreneurship, applying new technologies and developing services in manufacturing companies, he has gained experience in the practical application of tools for developing ideas, creating innovations and building business models.
The MobiNexus is a two-year EU-funded project designed to bridge the gap between academia and industry to foster innovation in the transport and mobility sector especially focusing on the triple revolution in mobility. This ecosystem will drive the development and implementation of cutting-edge sustainable mobility solutions critical for achieving Europe's climate neutrality targets by 2050.
INNO-MOB was a two-year EU-funded project focusing on the opportunities that initiatives & networks offer to innovative and dynamic businesses through an inclusive mobility innovation.
